Main Street Fundamentals

The Main Street Approach helps communities get started with revitalization and grows with them over time.

The Main Street Approach™ offers community-based revitalization initiatives with a practical, adaptable framework for downtown transformation that is tailored to local conditions. The approach is centered around Transformation Strategies that help articulate a focused, deliberate path to revitalizing or strengthening a downtown or commercial district’s economy.

Our Main Street program is organized around Main Street America's Four Points: Economic Vitality, Design, Promotion, and Organization. These Transformation Strategies are informed by a solid understanding of local and regional market data, as well as sustained and inclusive community engagement.


DESIGN supports a community’s transformation by enhancing the physical and visual assets that set the commercial district apart.


PROMOTION positions the downtown or commercial district as the center of the community and hub of economic activity, while creating a positive image that showcases a community’s unique characteristics.


ECONOMIC VITALITY focuses on capital, incentives, and other economic and financial tools to assist new and existing businesses, catalyze property development, and create a supportive environment for entrepreneurs and innovators that drive local economies.


involves creating a strong foundation for a sustainable revitalization effort, including cultivating partnerships, community involvement, and resources for the district.